About

Executive Coaching for Major Life Events & Transitions

Kay Robinson, founder of Tuaya
I work with people whose lives are being reshaped by events they didn’t choose – illness, bereavement, caring responsibilities, relationship breakdown, midlife reinvention, the emotional shift into retirement, or unexpected change.
People who are steady on the outside but quietly asking: Who am I now? What matters now? What needs to change?
A coach for more than 20 years, my work offers a calm, intelligent, emotionally safe space where you can turn up exactly as you are and think clearly again.
Clients describe our sessions as spacious, grounding, and quietly transformative.
I love this work. It is one of the great privileges of my life.

How I Came to This Work
Before becoming a coach, I spent fourteen years in a global blue‑chip career. I learned how organisations work, how people behave under pressure, and how identity can become tightly woven into performance.
And then life changed.
Over several years, I experienced a cascade of serious life events — heart failure, the loss of both parents, my son’s chronic illness, and two cancers. Each one reshaped me. Together, they dismantled the life I thought I was living.
I tried many forms of therapy. Some helped.
But it was coaching — deep, reflective, metaphor‑based coaching — that helped me find my way back to myself.
I became wiser, steadier, more grounded, and more fully alive.
This is why I do the work I do.
This is why my clients can bring anything to their sessions.
This is why I believe in coaching.
What TUAYA Stands For

TUAYA means Turn Up As You Are — the space I needed when my own life was changing.
A place to:
- breathe
- be seen and heard
- speak without protecting anyone else
- reconnect with the truth of yourself
- make sense of what’s happening
- explore what you want next
- create a future that feels aligned and meaningful
Whether you join a group or work with me 1-1, you’ll find a warm, intelligent environment where you don’t have to pretend, perform, or be strong.
Just bring yourself.
That’s enough.
My Approach
My favourite tools are Clean Language and Symbolic Modelling — powerful, respectful helping you access your own metaphors and inner logic, creating deep insight, clarity, and sustainable change.
I also bring:
- more than two decades of coaching experience
- a senior global corporate background
- lived experience of major life events and transitions
- ongoing professional development (a coach is never finished learning)
- my own commitment to being a coaching client — always ask your coach if they have a coach
You can find my qualifications and professional history on LinkedIn if that’s helpful.
for Kay’s qualifications and experience
Who I Work With
People in their midlife and beyond — who are:
- navigating illness, bereavement, caring, or relationship change
- experiencing the emotional shift into retirement
- rethinking who they are and what matters now
- longing for clarity, steadiness, and meaning
- ready for a new chapter, even if they don’t yet know what it looks like
- tired of being strong for everyone else
If this is you, you’re in the right place.
How We Work Together
1-1 sessions – online, inperson, or a combination
Small groups.
And you will always be welcome exactly as you are.
What would you like to have happen in your life and your work?
If you’re sensing a shift — or simply feeling the quiet pull of change — let’s talk.

Kay working with a client, March 2025
‘I do love my work!’
