About


Kay Robinson, founder of Tuaya
I work with midlife professionals whose lives are being reshaped by events they didn’t choose – illness, bereavement, caring responsibilities, relationship breakdown, midlife reinvention, the emotional shift into retirement, or unexpected change.
People who appear steady on the outside but are quietly asking: How can I get through this? Who am I now? What matters now? What can I do?
Clients describe our sessions as spacious, grounding, and quietly transformative.
Coaching is one of the great privileges of my life.

Why I Do This Work
Before becoming a coach, I spent fourteen years in a global blue chip, having an international career, I left as a Vice President.
I learned how organisations work, how people behave under pressure, and how identity can become tightly woven into performance.
I discovered I love coaching, and I wanted a different kind of life. So I set up my own coaching business. Continuously learning, training and developing my expertise.
And then life changed.
I experienced a cascade of serious life events over a number of years – sudden heart failure, both my parents suffering horrible deaths, my son becoming chronically ill, and I received two cancer diagnoses (both early and treatable). Each event was challenging, together, they dismantled my sense of self. There were times when I didn’t know how to cope with what was happening or how to move forward.
I tried many forms of therapy. Some helped.
Ultimately, it was coaching — deep, reflective, metaphor‑based coaching —that helped me to continue working and learn to thrive despite it all.
I became wiser, steadier, more grounded, and more fully alive.
This is why I do the work I do.
This is why my clients can bring anything to their sessions.
This is why I believe in coaching.
And why I created:

TUAYA – Turn Up As You Are – represents the core principle of how I work.
However you are, how you really are – not the public or social media version of yourself – you are welcome. You don’t have to pretend, perform, or be strong.
Tuaya is a place to:
- breathe
- be seen and heard
- speak without protecting anyone else
- connect with the truth of yourself
- notice what matters
- make sense of, or accept, what is happening
- explore what you want
- create a future that feels aligned and meaningful
A coaching space, to find your own solutions, to look forward and create the future you want
Just bring yourself
That’s enough.
My Approach
During more than two decades of coaching, I have been continuously studying and training.
Amongst all that I have learnt, my favourite tools are Clean Language and Symbolic Modelling — powerful and respectful, helping you access your own metaphors and inner logic, creating deep insight, clarity, and sustainable change.
I also bring:
- a senior global corporate background
- lived experience of major life events and transitions
- ongoing professional development (a coach is never finished learning)
- my own commitment to being a coaching client — always ask your coach if they have a coach
You can find my qualifications and professional history on LinkedIn if that’s helpful.
for Kay’s qualifications and experience
Who I Work With
Professionals in their midlife and beyond — who are:
- navigating illness, bereavement, caring, or relationship change
- experiencing the emotional shift into retirement
- rethinking who they are and what matters now
- longing for clarity, steadiness, and meaning
- ready for a new chapter, even if they don’t yet know what it looks like
- tired of being strong for everyone else
If this is you, or someone in your organisation, you’re in the right place.
How We Work Together
1-1 sessions – online or inperson
Small groups
And you will always be welcome exactly as you are
What would you like to have happen?
Book a no commitment chat, let’s find out if this work is right for you or for someone in your organisation.

Kay working with a client, March 2025
‘I do love my work!’
